New Day Northwest, KING 5’s notable weekday lifestyle show, has been in the recipe publishing business since its start in 2010. The show regularly attracts big-time chefs, health and fitness experts, restaurateurs, and celebrities, many of whom share sought-after recipes on the show. Seattle’s Tom Douglas, Jack Bishop of America’s Test Kitchen, Doug Farrar of Sports Illustrated, and Kevin Garvin, Executive Chef and President of Neiman Marcus restaurants, are just a few of the special guests that have talked food (and cooked it too!) on the show.
New Day began using Cookpanion in March 2015, and as a result, has been able to substantially expand their page to accommodate their growing collection of recipe content. Within their Cookpanion-powered Recipes tab, page visitors can find 628 recipes, dozens of food-related stories, a handful of themed menus, as well as any ongoing contests they may be running. Their recipe profile aims to highlight the diverse population of foodie guests they host on the show, and acts as a hub where the Seattle culinary community can gather to share and discover unique recipes and resources.
New Day has capitalized on the app’s diverse toolkit in order to best showcase their recipe content: they regularly feature an image slider with noteworthy recipes, as well as a featured recipe list, at the top of their profile. They’ve also taken advantage of widgets that highlight stories & contests, categorize recipes by month, and provide information on their show and links back to their website.
Since they added the Cookpanion Recipes tab on March 24th, 2015, New Day has acquired 1528 new page likes, translating to a 5.7% increase in their Facebook fan base. On average, their recipe posts reach nearly 2200 Facebook users, with top posts delivered to over 4500. Comments, likes, and shares on a single recipe have reached numbers in the high 50s, while post clicks have reached nearly 200. With a Facebook audience composed of 76% women, New Day has taken care to share relevant content–including recipes–to speak to this particular demographic as well as grow their general fan base.
Another interesting takeaway from crunching numbers on New Day’s Facebook page is that “link” posts, which include Cookpanion recipe posts, reach an astounding number of users compared to posts containing photos alone. This finding speaks to the power of recipe content when it comes to reaching and broadening one’s audience.
We are grateful for New Day Northwest’s fantastic ongoing support, and have so enjoyed watching them leverage their recipe content and experience growth and success as a result. We can’t wait to see countless more businesses, small and large, experience the same type of success with the help of the Cookpanion app!
Here are a few of our favorite New Day Northwest recipes:
Find their complete recipe collection on their Facebook Recipes tab and follow them on their tab for instant recipe notifications!